The visionary is one, who sees the sparkling of a diamond in coal, identifies beautiful statue in stone and synthesizes an exquisite sculpture in a wooden log.

Mr.V.S.Reddy, Managing Director of British Biologicals, is a living example of the above-referred phrase. Born in a middleclass agricultural family in Sarakki village, Mr. Reddy completed his Graduation in the prestigious National College, Bangalore. Right from his College days he had a burning desire to excel in the corporate field. Although a conventional, brick and mortar business was presented to him on a platter, he chose to venture into developing disease and condition specific nutritional supplements. He had envisioned about this area when no one in India had realized the importance and potential of its flourishing future. This visionary approach of Mr. Reddy has made British Biologicals a 1500 million Company and the most respectable and appreciated company in both, medical profession as well as in consuming public. Hence, people from across the world recognize the company as "The Protein People".

The dream, Mr. V.S. Reddy saw, was to create a healthy future for ailing lives. The reality is that British Biologicals today is a global nutraceutical company, catering to disease-specific nutritional needs of the people from all over the world. Its belief in the research based nutraceutical products were nurtured in the fields of Pediatric, Diabetic, Asthma, Pregnancy and Lactation, Menopause, Gynaecology and Hepatic disorders, and showed significant improvement in the lives of people affected by these diseases.

What made this possible is the commitment to serve high quality innovative nutrition products and a dream to become the number one nutraceutical company.

British Biologicals is also the first Company to export its products to more than 14 countries adhering to all the international standards. With a highly qualified professional team, Mr. Reddy made British Biologicals a Home Grown and World class company single handedly. Perfection is his passion while excellence is his mission.

• Mr. Reddy is one of the top entrepreneurs of the country nominated for The Ernst and Young Entrepreneur of The Year Award (the world’s most prestigious award for entrepreneurs) for 2005

• Mr. Reddy is also a committee member of Federation of Karnataka Chamber of Commerce and Industry.

• Vocational Excellence Award 2009 by Rotary International dist.3190 at 32nd district conference Bangalore.

Suffice to say, here is a man who leads by example and lives to the truth as the saying goes

“What lies behind us and what lies before us are tiny matters compared to what lies within us”